So Santi sent us this article, and I have to say it brings up an interesting point about Microsoft, though I wasn't surprised when I read it. According to the article, Bill Gates always pushed for "fast following" when it came to Google. Microsoft never really had a response for Google's immense growth, they still don't today. However, reading about this "fast following" didn't really surprise me because Microsoft has been copying others since the day they were founded. Bill Gates got his start because he copied Steve Jobs, (though to be fair Jobs copied from Xerox, but the point still stands) and his Apple operating system.
While I certainly believe that learning from your rivals is a good things, simply copying what they do isn't always the answer. To survive in a world like ours, especially when the economy looks like ours currently does, not only do you have to be able to learn form others, but you have to be able to take your opponents' strategy and improve upon it, make it your own, or better yet, come up with your own strategy. Copying a rival company isn't going to get you anywhere, especially when that company hits the tank.
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